Identity design.

CAROLINA DESIGN COMPANY. The Carolina Design Company is an interior design and construction company targeting residential homes, both new construction and flip. The focus of the identity was an old familiar feel with a new look. The Lily of the Valley represents a “return to happiness,” which is how they wanted the customer to feel after their work was complete. I incorporated a hand-lettered, serif typeface with a very modern illustration of the flower to represent the dichotomy of the brand.